Some of my favorite projects
Influenced strategic product direction of portfolio feature by presenting insights on user sentiment and behavior and recommending potential substitutes
Desk research | Interviews | Survey | Kano analysis | Affinity mapping
Presented insight-based recommendations to improve the experience of assistive technology users, that were added to Coinbase Design System Accessibility page
Industry & literature review (best practices) | Interviews | Affinity mapping
Identified key usability issues present on the learning platform to inform and guide iterative product redesign, increasing course completion rate from 5% to 86%
Interviews | Focus group discussions | Usability tests (guerilla and moderated)
Presented product idea that transformed client perspective and approach to the problem from anxiety prevention to anxiety preparation
STEEP research | Observations | Interviews | Projective exercises | Typology framework