Hi, I'm Natasha!
I’m a user experience researcher and educator who leverages empathy-driven behavioral science to uncover and address unmet needs.
I’ve grown up in five cities, across three countries. With every move I immersed myself in new cultures and experiences. I trained myself to notice everything people around me did and why they did it, so I could imitate them and fit in.
Old habits die hard.
Decades later, I’m doing the same thing. But this time, so I can stand out. I apply my understanding of human behavior to build accessible and impactful experiences.
I’ve done this within the four brightly-colored walls of a classroom, on an online learning platform for thousands of underprivileged youth, in a leading crypto trading platform, and in my own home (jury’s still out on how my family feels about it).
I work at the intersection of research, behavioral science, and technology.
When I’m not working you can find me reading feel-good fiction, watching animated movies, and attempting 1000 piece puzzles.