Hi, I'm Natasha!
I’m a mixed methods user experience researcher and educator.
I leverage empathy-driven behavioral science to uncover and address unmet needs. I’m interested in technology, accessibility, and international markets.
I’ve just completed my Master’s of Behavioral and Decision Science at the University of Pennsylvania.
Influenced strategic product direction of portfolio feature by presenting insights on user sentiment and behavior and recommending potential substitutes
Desk research | Interviews | Survey | Kano analysis | Affinity mapping
Presented insight-based recommendations to improve the experience of assistive technology users, that were added to Coinbase Design System Accessibility page
Industry & literature review (best practices) | Interviews | Affinity mapping
Identified key usability issues present on the learning platform to inform and guide iterative product redesign, increasing course completion rate from 5% to 86%
Interviews | Focus group discussions | Usability tests (guerilla and moderated)
Presented product idea that transformed client perspective and approach to the problem from anxiety prevention to anxiety preparation
STEEP research | Observations | Interviews | Projective exercises | Typology framework